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Her screen-printed designs were based on
traditional and contemporary Maori patterns. She began creating fashion
garments with an emphasis on comfort and elegance, and classic simplicity.
She didn't do small sizes; she always worked in sizes 16 to 26.
She set up a workspace at home, printing, sewing and
selling the garments. Hanna Te Hemara of Maori Affairs gave her strong
support, promoting her work and wearing her clothes and often compering
her fashion shows. Maude also supplied retail in Auckland, Rotorua, the
South Island and Australia, along with commissions and direct selling
to many overseas visitors.
Her work has always been colourful and she says she
likes to educate women to wear bright colours.
Maude was a one-woman business; she did
her own designing, printing and marketing. The fabrics were screened and
block-printed. She used cotton, silks polyesters and crepe micro-fibres. She also made korowai
(traditional cloaks) from ostrich and emu feathers, combined with print.
Jean Clarkson, POI Research Team, 2001 |